About Exaforce
At Exaforce, we are on a mission to 10x the productivity and efficacy of security and operations (SOC) teams using our transformative multi-model AI engine. Our Agentic SOC Platform combines AI agents (“Exabots”) with advanced data exploration to deliver real-time insights, proactive detection and response, in-depth investigations, and automated workflows.
Position Overview
Exaforce is seeking a Marketing Operations Manager who will be responsible for owning the systems, processes, and data that support all marketing activities and campaigns, with a focus on pipeline and revenue impact. You will act as the primary owner of marketing operations: tech stack, lead lifecycle processes, campaign infrastructure, and funnel reporting. You will partner closely with demand generation, evangelism/field, sales/rev ops, and leadership to ensure clean data, accurate reporting, and smooth handoffs.
What You'll Do
- Own and optimize HubSpot as our marketing automation platform - build and maintain workflows, nurture sequences, segmentation, and lifecycle programs that support demand gen and sales
- Design and maintain lead scoring, routing logic, and MQL/SQL definitions in close partnership with sales and rev ops; ensure every lead gets to the right person fast and with the right context
- Build and maintain funnel reporting and dashboards that show marketing's contribution to pipeline and revenue - MQLs, SQLs, opportunities, conversion rates, and ROI
- Implement and enforce UTM standards, campaign tagging, and attribution models so we know what's actually driving pipeline
- Administer and integrate our martech stack - HubSpot, ABM platforms, landing pages tools, and routing/attribution tools -- and flag where we're over- or under-tooled
- Define and document scalable processes for campaign build, QA, lead flow, and reporting so the team isn't dependent on tribal knowledge
- Ensure marketing data practices and email programs comply with GDPR, CCPA, and relevant privacy requirements - this matters to our customers
- Apply AI and automation tools (Claude, ChatGPT, and others) to improve speed, reduce manual work, and enhance the quality of marketing ops output
Qualifications
- 1-3 years of marketing ops, revenue ops, or marketing automation experience at a B2B SaaS or tech company
- Hands-on HubSpot experience - you've built workflows, scoring models, and lifecycle stages, not just clicked around in it
- Working understanding of lead management and the sales-marketing handoff; you know what an MQL is, why it breaks down, and how to fix it
- Familiarity with attribution and UTM standards - you can implement a tracking model and explain it to someone who doesn't care about tracking
- Comfortable being scrappy and self-directed; you don't need a fully built system to be productive
- AI-forward mindset - you use Claude, ChatGPT, or similar tools regularly and can apply them to automate reporting, streamline campaign builds, and accelerate your own work
Preferred Skills
- Experience at a cybersecurity or infrastructure company
- Familiarity with Factors.ai, Aurasell, or similar intent/attribution tools
- Exposure to ABM campaign infrastructure or SDR enablement workflows
- Experience working alongside a rev ops or sales ops function
What We Offer
- A dynamic and innovative work environment at a leading-edge technology company.
- Opportunities for professional growth and development.
- Competitive salary and benefits package.
- The chance to work with a talented and passionate team dedicated to making a real impact in the cybersecurity industry.
How to Apply
Interested candidates are invited to submit their resume and cover letter outlining their qualifications and experience. Please send your application to marketing@exaforce.com with the subject line “Marketing Operations Manager”.
Equal Opportunity Employer
Exaforce is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace where all individuals are treated with respect and dignity. We believe that diversity drives innovation and strengthens our company. We welcome applicants from all backgrounds, and we do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All employment decisions are based on qualifications, merit, and business needs.
